yuan Zeng
A designer who can't code is not a good gamer
EDUCATION
Central South University (Institution of Project 211 and Project 985) Changsha, China
Bachelor of Fine Arts in Visual Communication Design Sep. 2019 - Jun. 2023
GPA: 3.41/4.0; Average Score: 82.1/100
Core Courses: Information Design, Interface And Interaction Design, Dynamic Advertising Design, Three Dimensional Design, Digital Image Technology, Thinking of Design, Web Design.
PROFESSIONAL EXPERIENCE
Shadows of Butterflies: Integrated Design on Post-Truth in the Post-Epidemic Era Changsha, China
Graduation Project Jan. - Jun. 2023
Conducted a literature review on the features of the post-pandemic era and theories about post-truth, collecting and analyzing public opinion data related to rumours during the COVID-19 pandemic Applied the visual element of the butterfly to symbolize the mutation of truth in the post-pandemic
context, creating works of poster design, information design, and installation design.
Red Kid - An APP for Local Tourism in Changsha City Changsha, China
Team Leader, Three-member Team Jan. - Jun. 2022
Composed the project plan and took responsibility for all the design work, including the app’s UI design, UX design, logo design, and cultural and creative product design
Assisted the software engineering teammate in developing the app using the development technology of
HTML5 mobile web apps to realize the interface design scheme Established a WeChat Official account for the project and contributed to the promotional work and the
development of a special headset for the APP, which has applied for a patent Won the first prize in the university’s College Students’ Innovation and Entrepreneurship Training
Programme, and the bronze prize in the Britain International Creative Competition.
Life Extension - A Publicity Solution for the O2O Mode of Organ Donation Changsha, China
Visual Designer, Ten-member Team May 2022 - Oct. 2022
Researched the phenomenon of supply and demand mismatch in organ donation and wrote a project plan
Designed the logo for the project, established and operated a WeChat official account, and created
graphic and textual promotional contents Won the third prize in the “Shenghua Cup” Extracurricular Academic and Technological Works
Competition
WORK EXPERIENCE
e-Jade, Changsha, China
2024.3-present.
As e-Jade is Supercell's first partner company in China, I believe I can learn a lot of useful skills and knowledge related to game design here.
Position: Game Designer Department: Product Testing
Job Description: Responsible for the testing and optimization of overseas handheld games, including “Luckland” (in testing), “Jigsaw”, “Clash of Clans”, "BOOM BEACH" and so on.
Luckland most of the interface design and UI production, build the basic scene in unity, cooperate with programmers to complete the code, test the game running. Currently, I am participating in the interface UI production and testing of self-developed games, responsible for all game UI and some graphic content.
Taking care of Jigsaw puzzle game graphics, including confirming and checking the running logic of the jigsaw, and interfacing with programmers.
Game Ui design and optimization, poster production, video promotion for “Clash of Clans” and "BOOM BEACH".
Responsible for Frog Defense promotions and gifs- Responsible for all design work for self-developed travel projects, including posters, Xiaohongshu promotions, Ctrip page details, roadbook pdf production, etc.
K-Max Health Products Corp Changsha, China
K-Max Health Products Corp Changsha, China
Design Intern May - Aug. 2023
Responsible for visual design for the company’s website, mini-programmes and new media promotion
campaigns Supported the company’s exhibition at the 2023 Food & Beverage Innovation Forum, contributing to its
pavilion design and promotional material design
Xiaoxiang Film and Television Changsha, China
Graphic Design Intern Aug. - Nov. 2022
Participated in the planning of new media marketing campaigns for the social media account “Sandwich
Cheese”, which has millions of fans, creating promotional posters and videos Assisted in operating the social media account, responsible for video editing and video cover design, with
the more popular video garnering over 2 million views
yuan zeng
A designer who can't code is not a good gamer
computer certificate
Design certificates
Including information design, branding design, book design, poster design, clothing design, illustration
yuan zeng
A designer who can't code is not a good gamer
Individual Indie Game Production
Doggie's Home
The game starts with the third day of the dog's departure, solving the owner's troubles during the day, and fulfilling the owner's wish after the dialogue in the dream at night, during which the dog gradually understands that he has died and leaves on the fourth day of the supernatural.
Individual Indie Game Production
CICLO
Digital Media Art Design
1RMB
Many people become so addicted to virtual consumption in the digital world that they seek instant gratification. The illusion created by virtual currency has a negative impact on people's consumption habits and values.
Therefore,l have created a virtual supermarket that encompasses four popular virtual currency consumption markets:live streaming, dress-up games, pet-raising games, and competitive games. This will gradually reveal how the virtual world entices people into virtual consumption and expose the addictive nature of online virtual currency.
